My Network TV Gives Sponsors Script Approval for Brand Integrations
LOS ANGELES -- Early sponsors of My Network TV, including Maybelline and Garnier Fructis, have landed airtime for their products and logos that is unmatched in scripted programming anywhere on the U.S....
View ArticleSony Asks Fans for Input on 'Transformers' DVD Release
LOS ANGELES (AdAge.com) -- The fans are cyberchatting about "Transformers," and Sony BMG Entertainment executives are listening.
View ArticleTimex Gets Starring Role in 'Stranger Than Fiction'
LOS ANGELES -- The first line of "Stranger Than Fiction" sets up the quirky drama by telling the audience that "This is a story about a man named Harold Crick ... and his wristwatch." For a watch...
View ArticleWhen Marketers Become Record Labels
LOS ANGELES -- As the relationship between musicians and marketers evolves, record labels act as matchmakers for their hit makers. Camille Hackney, senior VP-brand partnerships and commercial licensing...
View ArticleAmEx Offers Exclusive Web Content for Hit Shows
LOS ANGELES -- American Express' sponsorship of exclusive online content for the hit shows "Lost" and "Prison Break" has helped extend the marketer's footprint in the entertainment world while...
View ArticlePope Benedict XVI Premieres Hollywood Holiday Movie
LOS ANGELES (AdAge.com) -- In a marketing coup of the highest order, New Line Cinema arranged for Pope Benedict XVI to premiere its Christian holiday movie "The Nativity Story" at a screening in the...
View ArticleNetworks Becoming More Receptive to Brands in Scripted Shows
LOS ANGELES -- Not too long ago, the major TV networks would say no to producers pitching them concepts for new shows that had brands already attached to them, wanting to broker the sponsorship deals...
View ArticleMoving OfficeMax Aggressively Into Branded Entertainment
LOS ANGELES -- Mark Andeer, VP-brand strategy, is diverting OfficeMax's $2 million-plus TV ad budget into branded entertainment, a category the office-supply marketer wants to be a big player in...
View ArticleRonnie Lippin, Music Publicist Who Reignited Careers, Dead at 59
LOS ANGELES (AdAge.com) -- Ronnie Lippin, a veteran music publicist who stepped sprightly between the worlds of rock royalty and corporate culture, died Sunday after a long battle with a rare form of...
View ArticleGem Sellers Launch Blitz Against 'Blood Diamond'
LOS ANGELES (AdAge.com) -- Warner Bros.' new movie "Blood Diamond" has thrown the diamond industry into spin control. The World Diamond Council trade group has launched an estimated $15 million...
View ArticleTrump's 'Apprentice': A Bit Frayed but Still Pulling Sponsors
LOS ANGELES -- Although lashed by critics and suffering steep ratings declines since its launch in 2004, Donald Trump's "Apprentice" continues to pull enthusiastic sponsors -- more than 20 brands have...
View ArticleTeam One Brings in William Morris Exec for Lexus
LOS ANGELES -- David Palmer heads Team One's 17-person event-marketing team and will focus primarily on alliances and sponsorships for client Lexus, creating, developing and executing events that can...
View ArticleHow to Boost a Brand? Extend Its Tentacles Across All Platforms
LOS ANGELES -- Six months into his new job as president of Magna Global Entertainment, TV veteran Bill Hilary says his agency is creating brand-backed entertainment projects that will exist on multiple...
View ArticleTake Your Cue From Hollywood
Marketing a movie seems like a no-brainer. Shoot a few trailers and air them like mad on TV the week before the movie's premiere. But Hollywood studios, faced with declining box office in recent years,...
View ArticleWarner's Studio 2.0 Partners With Anheuser-Busch
LOS ANGELES (AdAge.com) -- Warner Bros.' newly launched Studio 2.0, a division designed to create short-form broadband and mobile content for marketers, has signed its first deal with blue-chip...
View ArticleSundance Struggles With Brand Saturation
LOS ANGELES -- Marketers sign contracts and write checks that earn them the right to be called an official Sundance sponsor. But that distinction may easily be lost on attendees courted by other...
View ArticleHappy With First Film Festival Appearance, Airborne Returns to Park City
LOS ANGELES -- Airborne's first visit to Sundance last year drew 22,000 people into its event space, gave away 48,000 samples and 3,500 pieces of swag, including bright-yellow Airborne-branded fleece...
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